The Design Mechanics ● Huddersfield-based Design Agency ● Identity design, graphic design, business cards » Mikron Theatre Company Case Study
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Mikron Theatre Company
Playing mainly "non-theatre" venues Mikron Theatre Company have brought theatre and education to the general public for 38 years.
Touring mainly in their 72ft narrow boat Tysley, Mikron aim to both inform and amuse their audiences with topics ranging as diverse as the credit crunch to the history of the railways.
The publicity of a country-wide touring season requires a large volume of printed material from posters and flyers to full-colour 38 page programmes. Working in "the Arts" means that budgets are always tight, and misjudging a quantity of literature can mean either having a costly surplus left over at the end of a tour, or running out part-way through.
Because of digital printing technology, reprinting extra material becomes a feasible option - with a reprint of an additional 50 A4 posters only costing £13 plus VAT.
